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Monday, 25 May 2009 15:47 |
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We will build a company that creates real world experiences that are like theatrical productions, with exciting characters, special effects, music, artistry, challenging adventures and meaningful storylines. To earn money, the presentations may be filmed for television or Webvision. Some people will pay to participate or view the activities live. We can sell merchandise at the events and get sponsors. There is a new experience economy coming, where people no longer simply buy products, they buy experiences, and the greatest demand will be in meaningful cultural experiences. In that economy, the competition is in creating a meaningful larger culture that connects virtually all of the products sold within that context. In this world, people are creators of their own culture, and businesses help them to be more creative in developing their preferred cultural environment.
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